Let’s say you have a new product, you are just beginning, you have invested a considerable amount of money, time, effort into your product.
You have spent money on a website, photographs, logos. You have done the trade shows, word of mouth, relatives, but at this early stage TV, Radio or newspaper advertising are too expensive, what to do?
Videos for Website and Social Media get your product out to the world by using Facebook, Youtube, your website, Pinterest, Snapchat anyway you can to create interest.
Choose your keywords carefully, Google AdWords gives you a Keyword planner, fill out the relevant information and off you go, for this example we are looking at 2 new fantastic products from the Australian Liquor Company.
Celeste Noir a Sinful and Sweet Coffee Liqueur. Here we concentrated on available photo’s and graphics, a simple play on words, a bit of animation and bingo! a branding video which lets your mind wander to a point where you can almost taste the drink, by the way, it is fantastic!.
So if we insert our information into Google keyword planner we find over 300 keywords, here we have sections.
Keyword by Relevance
Average month searches: The average number of searches for this keyword and its close variants based on the targeting settings and date range you’ve selected. You can use this information to see how popular your keywords are during a certain time of the year. competition suggested bid.
Competition is the number of advertisers that showed on each keyword relative to all keywords across Google. How it’s calculated: We calculate the number of advertisers bidding on each keyword relative to all keywords across Google. This data is specific to the locations and Search Network targeting option that you’ve selected. How to use it: See how competitive ad placement is for a keyword.
Suggested Bid, What it is: A suggested bid is calculated by looking at the costs-per-click (CPCs) that advertisers are paying for a keyword, taking into account the location and Search Network settings you’ve selected.
Of course, CPC (Costs per Click) are if you were advertising with Adwords, but you can insert any of the keywords into your Facebook page or youtube clip, Linkedin etc.
Another product the Australian Liquor Company produces is Fable, a Cream Liqueur, again created with existing photo’s and graphics with some minor extra graphics created, the big selling point of this product is it is all natural, NO preservatives, so we went for the approach of making it sensual but also “All Natural” exotic ingredients, plus the Gold medal awards, some inspiring music and husky male voice over. The Australian Liquor Company has many more products you can check them all out on their website or facebook page. http://www.australianliquorcompany.com.au/home
Are you after a similar Videos for Website and Social Media for your product or event? Visual Factory can create and utilise existing images you may have to keep the production costs down. We are happy to simply have a chat and share some ideas for your product, but it is always a good idea to ask us for a quote, as we will work within your budget
Good content makes a successful website and is essential, as design itself does not guarantee visitors, the content should engage people, educate them and get them to buy or stay longer. How do we do this?
Many businesses have a website developed for them by a third party, there main business is not website design or marketing at all, it’s simply buy our product and we will build a website for you for free, hence we end up with a few images on the front, 10 menus and an about page which is all text and 1 paragraph long. Here is the perfect opportunity for video, you can engage them, earn their trust and educate them about your company and why they should buy from you, people don’t want to read a mountain of words, they like
visual stimulation, visitors expect the information without effort! Tell them about your company, how proud you are, you employ over 100 people, your product is 100% manufactured locally keeping money in the region, your involvement in the community, what you sponsor, people will start to gain your trust and say WOW this business is great. Here is a short example.
Some numbers: You Tube receives over 1,000,000 views per month and it is growing at an alarming rate, over 65% of Marketing agencies believe video will dominate their plans in the near future. Do you have a product that has a lot of processes to reach the end result, ie Housing building company, if you are a first time buyer how would you feel about taking on this task with no information, pretty daunting, Here is a perfect example to showcase how your process works, a step by step guide as to what they could expect, dealing with Banks, picking colours, tiles, carpets, what are the hidden costs. Having an explainer video for the process would put buyers at ease, they have learnt something off you and now they will start to trust you.
Products to sell!
Remember trying to assemble an Ikea piece of furniture with instructions on paper! How frustrating, now Ikea have how to videos, brilliant!
You sell lawnmowers, why should they purchase your lawnmower, people these days will research a product before they buy, you have a video on your website of all your models, you educate them buy showing what type of mower they need to suit their yard, you sell the features and warranty and show how easy it is to operate, example
Testimonials. What is more satisfying than a happy customer! How powerful they are, not your Stock photo with a one line quote, but customers sprouting how good your product or service is using the product or entering the new home, a video like this certainly add trust.
Blogs or News. send out weekly or monthly video newsletters to keep your customers and new clients up to date with industry news, New promotions or appointments. An example is the Gost security FAQ page, 11 videos on how to set up your system, date time etc,
and simple, you can check them out here. http://www.gostglobal.com/gost-phantom-faq-user-videos/
So does your website include video, Blog posts that use video will attract 3 times more inbound links, it will increase the amount of time they spend on your site, you can include your keywords in your video which then again helps Google see your video is relevant to the site
and increase you SEO ranking. You can easily share your video with friends, Plus it simply makes your website more professional.
So if you are interested in a video for your website, shoot us a message and we would be happy to discuss ways to improve your website with Video.
Why you need Video for Business Marketing
Apparently “a minute of video is worth 1.8 million words.” That is according to Forrester researcher Dr. James McQuivey, that was back in 2008, almost 10 years later video is now commanding over 69% of all internet traffic.
Where TV was the dominant domain, it is now video content populating websites and social media that is leading the way. When you combine an image to information, the person retains 65% of that information for the next 3 days, people who read the text only retention was a mere 10%.
Google, Yahoo, Bing love video, as an example I have been using Google Adwords and Facebook to promote my production company, I set a budget and I notice that Facebook chewed up my budget real quick, Adwords was slow and steady but I am paying for each click (CPC) to stay on the front page of Google.
Video keeps the person on your site longer creating “stickiness” that is where someone will:
- Visit your website
- Views the content and is compelled to stay longer
- Returns to your site later to take in more content
Your SEO ranking is higher due to video, it is 53 times more likely to be on the first page of Google search engine as the algorithms (Hummingbird) searches for quality content over keyword optimisation.
Examples of Video for Business Marketing
How often do you visit a website and its all glossy and shiny and you click on the “About” menu, you want to know a bit about this company you are going to maybe purchase from, and it is 2000 words long, no images just text, do you do what I do, start to read the first paragraph and blah, blah, blah, i’m out.
Would this not be a better approach!
- Explainer video – as it implies, a video that explains things for you, could be used for FAQ on your website
- Call to Action – Got a product to sell, event happening, this is for you, get your audience excited and wanting to buy or attend an event.
- Web video – A video designed for your webpage, in this example it is simply branding with the intro, then it goes more specific with a product description, NO voice over required, catchy, colourful and keeps you interested, especially if you wanted to know more about that style of stove.
As you can see at the end of the video we have another “Call to Action” this then opens up more ways to attract customers, this could be posted on Facebook, You tube or Vimeo, Google+
Join me next week when we discuss, Corporate and training videos for your Business.
If you would like to discuss video or are after a FREE no obligation quote, leave your details in the comment below or go to our contacts page.
Thanks for your time
Video accounts for 69% of all consumer internet traffic. 46 percent of people who watch a video ad on a business website take action after viewing it, it makes sense to include video in your marketing strategy.
In the last 10 years, the digital landscape has changed significantly and Video for TV, website, Facebook marketing is leading the revolution. People are phasing out desktop and laptop computers to search the web and interact with content. Instead, they are picking up their mobile phones and tablets. What’s more, digital technology is cheaper today than it’s ever been before; there are virtually no boundaries on how, when and where people can interact with content.
As such, the landscape of content marketing has changed, as well. Today, content only succeeds if it delivers what consumers want, when and how they want it.
Fortunately, it’s easy to keep up with the changing landscape when you invest in cutting-edge forms of content, such as video marketing. In today’s fast-paced world, video marketing is one of the few types of online material that provides the value, relevance and flexibility consumers need, all while catering to the on-the-go lifestyle they want.
Here’s everything you need to know about Video for TV, website, Facebook marketing and why it’s being hailed as the future of content.
Video Marketing By The Numbers
Not convinced video marketing is the way of the future? Here are a few statistics to help you understand exactly how popular video marketing has become in recent years, according to news shared by HubSpot:
- Video is projected to claim more than 80% of all web traffic by 2019.
- Adding a video to marketing emails can boost click-through rates by 200-300%.
- Embedding videos in landing pages can increase conversion rates by 80%.
- 90% of customers report that product videos help them make purchasing decisions.
- According to YouTube, mobile video consumption grows by 100% every year.
- 64% of customers are more likely to buy a product online after watching a video about it.
- 87% of online marketers are currently using video content in their digital marketing strategies.
- A third of all the time people spend online is dedicated to watching videos.
- Video ads now account for more than 35% of all ad spending online.
- 59% of company decision makers would rather watch a video than read an article or blog post.
- Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.
Article exert from Forbes magazine, Matt Bowman
Owner of Thrive Internet Marketing.
Watch the below video about why video is great for your business. Visual Factory can create a video for your business and it won’t cost the earth.